TouchstoneDeveloperNew

TouchstoneDeveloperNew

4Ps of Marketing: Promotion

Promotion: Connecting with the customer: using events, demonstrations, expert seminars to create unique retail experiences:   Souvenir shops are in a unique position. They are not the main attraction in any vacation, but they play a starring role in providing…

4Ps of Retail Marketing: Place

Understanding the role place plays in marketing: Location, location, location; how retail product grouping, display and positioning can significantly impact sales. Place in the 4Ps of marketing is primarily aimed at retailing and distribution networks, but we can also look…

4P’s of Marketing: Price

Understanding the role of price in marketing: How to select a retail product group that works for your customer group is always a challenge for retailers. Price point makes a difference – a day hiker may have a limited budget,…

What are the 4Ps of Marketing?

Every marketing student learns about the 4 Principles of Marketing, known as the 4Ps of marketing early on in their academic career. These core elements of marketing are something every business should understand. In this guide, we’ll outline the 4Ps…