Creating engaging retail displays is part art and part science. In this visual blog post, we look at specific retail displays for wholesale jewelry and pendants that are good examples, as well as those that need improvement. Learning from these…
Lisa Mason Trade shows are a great way to research NEW new product for your business and also connect with current vendors to see what’s NEW new in current lines you carry. Trade shows give you the opportunity to place…
Tianna Heinig There are thousands of options for wholesale jewelry, so how do you decide which ones to pick for your store? Not all jewelry lines are compatible with your business. A line that sells well in the store next…
By Tianna Heinig There is a great controversy about whether national park jewelry should be sold in national park bookstores. National parks are very particular about what is sold in their bookstores, and rightfully so. National parks are our countries…
Why should you sell wholesale ornaments year round? A first-person story explains it well: I can remember so many times as a kid being in gift shops at different places begging my mom to let me get something. One specific…
Promotion: Connecting with the customer: using events, demonstrations, expert seminars to create unique retail experiences: Souvenir shops are in a unique position. They are not the main attraction in any vacation, but they play a starring role in providing…
Understanding the role place plays in marketing: Location, location, location; how retail product grouping, display and positioning can significantly impact sales. Place in the 4Ps of marketing is primarily aimed at retailing and distribution networks, but we can also look…
Understanding the role of price in marketing: How to select a retail product group that works for your customer group is always a challenge for retailers. Price point makes a difference – a day hiker may have a limited budget,…
Every marketing student learns about the 4 Principles of Marketing, known as the 4Ps of marketing early on in their academic career. These core elements of marketing are something every business should understand. In this guide, we’ll outline the 4Ps…
